The News Beats

The upcoming Radicalis conference scheduled to take place at Rick Warren’s Saddleback Church, February 9-12, will include speakers Rick Warren, his ministry team, and what is shaping up to be a line-up of, well, the usual suspects for apostasy. One headliner is Perry Noble, Senior Pastor of New Spring Church where there are 10,000 members.  The arduous chore of pastoring such a large crowd means that sacrifices must be made, but not by the pastor.  Noble explained some of the sacrifices members must be prepared to make in a video-clip retrieved from YouTube, in which Noble explained: “We have people coming to this church, going: ‘I want a church where I can know the pastor.’” Noble’s admonishment to those people was: “You need to leave.  I don’t have time.”¹  The factor of time in such a large church certainly plays a role in how often a pastor can meet with the sheep, but Noble has a larger problem with shepherding.

He went on to explain in the video: “I love my wife, and I love my kids, and I will not sacrifice my family on the ministry altar so I can come eat food that I won’t like, and hang out with people who make me feel uncomfortable.”²  Clearly, Noble does not like the sheep, and even finds them repugnant (and seems to possess a prejudice that Christians possess no culinary art).  Noble is simply not going to sacrifice as a pastor, or be troubled by ministry, and he is “dead serious” about it.³

To prove that point, Noble also informed members that they better be prepared to tough it on their own in sickness and disease.  Addressing the idea that he should visit members in the hospital, Noble clarified that his visits to the sick were strictly limited to a last-rites scenario of seeing a person just prior to them expiring, or as Noble delicately phrased it: “The guy behind me has the bag you’re leaving the room in.”⁴  Why Nobel would visit the sick at this juncture, and not in the intervening time for prayer and the laying on of hands for the sick to recover, might be further affirmation of how little he really cares about them; unless he somehow believes he really is empowered with special authority to ensure transition from earth to heaven for the dying.

A church of 10,000 is far too large for a pastor who can only find room in his heart to love his wife and kids, and not the sheep, but it is the perfect situation for a hireling, a stark contrast from a true shepherd:

I am the good shepherd: the good shepherd giveth his life for the sheep. But he that is an hireling, and not the shepherd, whose own the sheep are not, seeth the wolf coming, and leaveth the sheep, and fleeth: and the wolf catcheth them, and scattereth the sheep. The hireling fleeth, because he is an hireling, and careth not for the sheep. (Joh 10:11-13)

This hireling is among several that will be merchandising the sheep at Radicalis, under Rick Warren. In order to get an idea of what Noble will be selling, a look into his own product line will be helpful, but first a key term must be defined.

In the nomenclature of compromise there is an important thing to understand about the stampede to be relevant by these men; it is not to reach the modern world with the gospel, it is to emulate the modern world for profit.  Consequently, they don’t build churches, or even houses of worship.  They construct civic auditoriums for the purpose of staging theatrical productions.  Admission prices vary, with usually a standing charge of ten percent of a person’s income paid for the regular Sunday matinee, and fixed ticket prices for special events. For example, Noble has been producing his “one day church conference for pastors, staff members and volunteers” since 2007, and this year the tickets for Unleash 2010 are selling $59 each.⁵  To create excitement and drive up sales, Noble warned readers at his blogsite that this “early bird rate” is only good till the end of the month, and stresses the price is “cheap” by placing the word in all capitals followed by three exclamation points.⁶  In comparison to other productions Noble markets, as we will see, here, at least, he is being honest.

The composition of Unleash 2010 is made up by eighteen different sessions with Noble only headlining one of them.  Titles for the productions include those that would be typical in a business-growth formula being marketed by a large successful production company to smaller, up and coming production companies.  Topics touch on those things vital to growing businesses such as “Hiring, Firing and Creating a Great Staff Culture,” and to maximize profits there is “The Magic Formula for Getting People to Volunteer.”⁷ That would be for keeping astronomically high salaries in the hands of that great staff culture they created.  It is tempting to dismiss this fare as the product of small enterprises attracting too few to be harmful, but these conferences (like the promoters, and much of the attendees) have been sell-outs every year.  Ticket sales exceeded 850 the first year the conference was offered.  The real money, however, is in Noble promoting himself.

One of Noble’s bigger productions is his Personal Coaching Network which he limits to “around” fifteen senior pastors.⁸  The restriction to a smaller audience is intended to imply an intimate presentation where Noble will share money making church-growth secrets, but it’s strictly marketing.  If orders kept coming in, Noble would almost certainly continue to sell tickets to fill his auditorium, and schedule additional performances if necessary.  By pretending to limit the number of ticket sales Noble is doing two things.  Firstly, he is demonstrating his knowledge of what the market will bear.  Secondly, he is manipulating one of the elements of value; in this case scarcity.  When a commodity or product appears to be scarce, people tend to assign a higher value to it.  Here specifically, Noble is looking for people “willing to do whatever it takes to grow,” and that includes agreeing that the tickets are worth the $1,500 he is charging for them.⁹   To date, Noble stages two of these networks per year. At face value, a pastor charging other pastors to discuss the ministry with them is scandalous.  As we are witnessing, though, this is not the ministry; this is apostasy.

Notes:

^1. Museum of Idolatry, A Purpose-Driven Scolding, Perry Noble (YouTube, January 31, 2009). Video-clip.

http://www.youtube.com/watch?v=HSxkhs9×98w&feature=related. (accessed January 7, 2010).

^{3 - 4.} Ibid.

http://www.perrynoble.com/2010/01/11/unleash-6/. (accessed January 12, 2010).

7 New Springs Church, Unleash 2010, “What to Expect at Unleash,” http://www.newspring.cc/unleash/2010/. (accessed January 12, 2010).

8-9 Perry Noble, “Coaching Network Openings,” Perry Noble: Leadership, Vision, and Creativity, December 9, 2010.

http://www.perrynoble.com/category/coaching-network/. (accessed January 12, 2010).

The upcoming Radicalis conference scheduled to take place at Rick Warren’s Saddleback Church, February 9-12, will include speakers Rick Warren, his ministry team, and what is shaping up to be a line-up of, well, the usual suspects for apostasy.  One headliner is Brad Powell, Senior Pastor, Northridge Church.  Powell is slated to discuss his process of successfully transitioning congregations “from static to dynamic,” and to go from “irrelevance to relevance.”¹  It is important to understand that in the nomenclature of compromise the term irrelevance means small, but faithful congregation; and the term relevance means applying marketing schemes to attract more dues-paying customers by employing sensual lures in the areas of church lighting, music, and entertainment.

For a glimpse of the marketing program Powell will be promoting at Radicalis, a look back to his marketing ideas from 2007, as originally covered here at TheNewsBeats.com, will be insightful:

Brad Powell: Holy Spirit Hot Sauce, or Marketing Genie in a bottle?

December 30th, 2006 by David Dansker

Billed as the “Change Without Compromise 2007” conference, Brad Powell, Senior Pastor of Northridge Church, MI, is marketing his church transition workshops by comparing Church fervency to a bottle of hot sauce. Referencing Revelation 3:15-16, Powell contends the comparison “isn’t that far off,” and he claims that by purchasing his hot ideas your church can “move from static to dynamic, from cultural irrelevance to relevance, and from ineffective to effective.” Of course, “20% growth annually” might also be inside the bottle too. Workshops include Marketing and Communications (or, “What’s On Your Label?”); Volunteers (how to develop and maintain them); and Programming with a Purpose. “Your services can be ‘all killer, no filler’! Experience the process… from the pastor’s series thoughts… to the final walk-out music. Hands-on training that’ll rock your programming world” (workshop, deatails).

Upon successful completion of the Powell transition, it sounds like a pastor can process attendees through church services with all the efficiency and thrills of a major theme park ride. The cost for the conference and workshops is $179. While we didn’t see a workshop on holding them upside down long enough to shake the money out, it seems safe to deduce that the mechanism is built into the package.

The-if you will excuse the phrase-selling points for this tabasco-talk are Powell’s own numbers: 12,700 people for weekend services, and 2,100 “decisions for Christ” last year alone. When considering these, and Powell’s merchandising campaign, two things come to mind. One is 2Peter 2:3: “And through covetousness shall they with feigned words make merchandise of you: whose judgment now of a long time lingereth not, and their damnation slumbereth not.” The other thing is that Pilate got probably as many “decisions for Christ” in a single day; they decided to crucify him.

Notes:

Every year more and more packages of small group curricula are marketed to churches under the pretense of helping pastors to do their job better. A popular theme this year is apologetics, and there are several products to choose from. Lee Strobel is broadcasting his “Investigation Faith” seminars, and his small group curriculum will be released this Fall. Strobel also endorses Garry Poole’s Seeker Small Groups (which is also endorsed by Nicky Gumbel, of The Alpha Course). Outreach Training’s Mark Mittelberg, who coauthored Becoming a Contagious Christian with Willow Creek’s Bill Hybels, encourages pastors to purchase their resources in order to get “key sharp lay leaders” to perform apologetics ministries, among other things.¹

It seems that nothing has been left to chance, or the Holy Spirit, at Outreach Training; they have even chiseled four “laws” of outreach ministry, with several codices for each. The first law, according to Outreach, requires churches to create an “identity” by using the marketing technique of “branding.”² Once the church designs a marketable image, they move on to work the sections in law number two which cover how to attract visitors. The first section in this law is titled “Doing Marketing God’s Way,” and it includes a particularly horrible take on the Pentecost, and advises that:

Churches and ministries should examine the communication channels (or media) available to them and strategize effective ways to use them for the Kingdom in their own communities.³

There seems, always, to be interspersed in these money making programs some talk about building something for the Kingdom, to lure the unlearned into thinking they are being extended an opportunity to construct an edifice to commemorate their meritorious sacrifices; if only to have it displayed as a small brick in the wall of the celestial city to come. All of this to be gained, claim the authors, by looking to the world’s method of marketing to know what to do. After all, this is the section on marketing, but it raises the critical point.

Are pastors allowing this shameless merchandising of the saints under their care because they really do need help doing their job; because they don’t know how to do it? What else to conclude but that too many young seminary graduates are actually psychology majors stopping over for the time being while they get up nerve to hang out their own shingles in practices elsewhere. Ambitious young men who are after more respectable and higher paying counseling jobs so that they can live in the houses they want to live in, and drive the cars they want to drive. Unless, of course, they could get the marketing right in one of these churches and build attendance into an income tsunami they could ride to prosperity on.

The authors of these programs counter that apologetics is some specialty ministry requiring their expertise and (well paid) assistance. They clamor that orchestrated attacks are mounting from the atheists, and time must be spent by pastors studying their arguments and crafting rebuttals. Yet, all atheism boils down to only one argument, and it is the easiest to rebut using only a book that pastors should already have in their possession.

The only thing that would establish atheism as the truth of the universe is the fact of Darwinian Evolution; and it is a theory that is almost effortlessly demolished, proved to be a universal lie, using only the first two chapters of Genesis. Are there not so many such men as are called pastors, who have faith in God and His word, who could teach from the first book in the Bible? Is it true that the best course for men in saving souls is that they should vex themselves by steeping their minds in the convoluted reasoning of reprobates and unregenerate men?

This is a digression of the worst sort. No such valuable time should be liberally applied to these pursuits, and especially not by pastors who admit, by their temptation to purchase these sordid professional development programs, that they lack familiarity with the Bible itself. Here is acquaintance on the subject of persuading those who would seek God, and what needs actually exists for supplementing the gospel. Open the book and read, even from the beginning. For our Lord spoke on this subject: “And he said unto him, If they hear not Moses and the prophets, neither will they be persuaded, though one rose from the dead” (Luk 16:31).⁴

Notes:

^1. Katherine T. Phan, “Apologists Ask Churches to Step Up Response to Militant Atheism,” Christian Post, February 13, 2008. http://www.christianpost.com/article/20080213/31176

_Apologists_Ask_Churches_to_Step_Up_Response_to_Militant_Atheism.htm

^2. Resources, Outreach Training, http://www.outreachtraining.com/resources.html. (accessed February 20, 2008).

^3. “Doing Marketing God’s Way,” From Outreach, Inc. Products Division. http://www.outreachtraining.com

/documents/DoingMarketingGodsWay.pdf. (accessed February 20, 2008).

^4. This from our Lord’s account of two certain and particular men who died and received their separate and eternal reward, and here He quoth Abraham.